I was in Boots and I saw the Brylcreem range and at the moment its three for two!! So I thought I would buy three different ones and see which one I liked the best. Over the next few days I will try each one, starting with the texturising matt hold. Its been in my hair for about an hour and seems pretty good! It is very light and is great for guys who want hold that can be reworked. I wouldn't recommend it if you want a permanent hold and it wont bounce back into position if you put your hood up. It is really great if you are looking for that messy textured look. I think it may be a useful tool to have over the summer; it gives that great messy beach look!